About

I've always been drawn to the same question in different rooms: why does this work, and why does it matter. An MBA from IIM Calcutta gave that question a proper vocabulary, strategy, growth, digitalization, the mechanics behind why some brands scale and others quietly fade. I'm building a career in product, and somewhere further down the road, hoping to build something of my own too, perhaps a business, perhaps a cafe with good coffee and better taste.

But the same curiosity that pulls me toward a case study pulls me just as easily toward a painting, an old textile, or the history behind a tradition still being practiced today. I draw and paint when I can, I notice clothes the way other people notice weather, and I think culture and tradition deserve the same close attention we usually reserve for a market or a brand.

Second photograph — upload in admin

This is where both sides get to think out loud. I don't claim to have it all figured out, if anything, an MBA mostly taught me how much I still don't know, but I write here anyway, with more curiosity than credentials, because the thinking needed somewhere to live.

Product, brand and growth, and the quiet strategy behind why some things work and others don't

Professional interests